Your logo is a critical part of your brand. Often, it's the first and only touchpoint you have.
How can a logo be so important?
Logos create brand recognition. When your logo is memorable it can be like a familiar face. That builds Trust and Authority – the cornerstones of a solid brand identity. Image some of the worlds most popular brands – could you recognize them by their logo design alone? Here are a few logos with words removed, can you spot them all?
Why do designers demand a large fee for something so small?
As a new business every dollar counts and often startups are looking at the logo as a chance to save money. This is a mistake. While a logo is hardly the most expensive part of branding for a company it carries a huge burden.
• symbolizing brand values
• establishing brand aesthetic
• carrying across multiple medias from print to digital
If a company can create a design for you that can accomplish all of the above while being memorable at a glance, isn’t that worth more than $50?
Of course if you have a logo design project you’d like to discuss with an experienced designer - tell Homade about it. We’d love to show you what we’ve done for others and how we can make you brand stand out!
